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Editorial
2025
Oddbird Books
An independent bookshop wanted its monthly events to look like they come from the same place.
Client
Oddbird Books
Year
2025
Discipline
Editorial
Role
Solo, with the shop's two booksellers
Deliverables
Logo, book-bag, newsletter and event posters
01 The ask
Oddbird ran 12 author events a year, each with a poster made by whoever had time. Nobody could tell they came from the same shop.
02 What I made
I set up one poster grid, one yellow, a bird mark that sits on any corner and a newsletter template the booksellers fill in themselves.
03 What changed
Event tickets sold out nine months in a row and the newsletter grew from 400 to 1,900 readers.
