← All work
Web
2025
Moss & Mortar
A garden shop moving online needed a site that sells soil as well as it sells plants.
Client
Moss & Mortar Garden Supply
Year
2025
Discipline
Web
Role
Design, with a freelance developer
Deliverables
Website, product photography direction, care cards

01 The ask
Moss & Mortar sold everything in person. They had 600 products, no photos and a spreadsheet for stock.
02 What I made
I designed a 9-template shop with one green, large care notes on every plant and photo rules simple enough for the staff to shoot new stock on a phone.
03 What changed
Online orders reached 31% of sales within a year, and care-card scans cut plant returns by half.




