← All work
Identity
2025
Hello Laundry
A self-service laundry in Lisbon wanted to look friendly at 7 a.m. and at midnight.
Client
Hello Laundry (Lisbon)
Year
2025
Discipline
Identity
Role
Solo
Deliverables
Logo, signage system, uniforms, price cards
01 The ask
The owners ran one laundry and planned two more. They wanted a look the staff could roll out without calling a designer each time.
02 What I made
I made a round, smiling wordmark, a blue that holds up under strip lights and a kit of 14 sign templates with the copy already written.
03 What changed
Both new branches opened on the kit alone, and the owners say first-time visits went up by about a third.
