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Packaging
2026
Fizzy Fig
A soda that sold out at two markets needed a can that stands out in a fridge of forty.
Client
Fizzy Fig Soda Co.
Year
2026
Discipline
Packaging
Role
Solo, with a freelance illustrator
Deliverables
Wordmark, 4 can designs, shipping box
01 The ask
Fizzy Fig sold out at two markets and wanted a can that stood out in a fridge of forty other drinks. The budget covered one print run of 20,000 cans.
02 What I made
I drew a fig that fizzes, set the name in a fat rounded grotesk and gave each of the four flavours one loud colour. The back of the can carries a single line of copy, not a paragraph.
03 What changed
Twelve new shops listed the range in three months, and reorders from shops went up 3× in the first quarter.
