Sunday Paper

A stationery brand wanted gift boxes people keep after the gift is gone.

Client

Sunday Paper Stationery

Year

2023

Discipline

Packaging

Role

Solo

Deliverables

Box, sleeves, card range, wrapping paper

01 The ask

Sunday Paper sold good cards in plain boxes, and gift buyers chose other brands for the unboxing.

I designed a blue box with a fold-out sleeve, a pattern of envelopes that becomes the wrapping paper, and sleeves for 24 cards.

Gift orders went up by half, and 92% of reviews now mention the box.